Natasha Kumar | Utsava Collection and Tilda Collaboration

The famous rice brand Tilda is launching a limited-edition, intricately designed tin in collaboration with British Indian artist, Natasha Kumar. Known for dynamic screen-print art inspired by her heritage, Natasha’s design for Tilda seeks to celebrate the food, culture, and colours of the sub-continent.

The tin is adorned with twirling dancers, drummers, and a fanfare of trumpeters against a background of deep pinks and blues, and elegant Mughal architecture. Tilda says that the drummers symbolise the pulsating heart of Tilda and the design resonates with the rhythm of every day. Speaking of her design Natasha Kumar explains, “This collaboration with Tilda is one of taste, a blend of flavour and art, aimed at making every grain of rice part of a shared cultural experience.’’

Natasha Kumar’s own identity is a lineage of art and culture. She comes from a family of figurative painters on her English side and draws inspiration from the rich cultural heritage of her Indian side. The Tilda limited-edition tin will be available from October in Waitrose and Ocado.